Posts from ‘January, 2010’

Switched On: Tabula rasa

When Apple introduced the iPod in 2001 — some 250 million units ago, as Steve Jobs noted — it began with a laser-like focus on digital music. Swap out a hard drive and FireWire port for a cassette collection, and the product was clearly the reinvention of the Walkman. The first Switched On in 2004 [...]